NEW FINDS AND ADDITIONS
 

Summary: Since the publication of the book  in 2003, an extremely small number of

NEW FINDS have been located. The number is approximately 1% with many of these

being minor varieties.

The largest category of finds have been  advertising Overprints. A new description of this

interesting variety of cards may be found below (Page 106)

The other interesting fact is that a significant number of really beautiful cards have turned

up from the eastern cities of Philadelphia and Baltimore as well as from well represented

New York City. There have been only 2 New Publishers found which include:

Automatic Postal Card and Stamp Machine Co. (pg 185 below) and

L. Hogemann, Del. (pg 202 below)

My sincere thanks to the numerous contributors to this ongoing research effort. Special thanks

to Omar and to Bob Toal for their persistence in searching out and locating more PIONEERS.

                                                                                                    Dan Friedman

The following postcards have been found since the publication of our book,

The Birth and Development of American Postcards. Page numbers are provided

to show where they belong in the book with newly assigned catalog numbers

Page 106                           OVERPRINTED POSTCARDS

In The Birth and Development of American Postcards, only 12 entries were reported in this

category of Pioneer Postcard. To our surprise, 22 additional postcards of this type have

been found to date. This surge of New Finds suggested that our original assumptions were not

correct and a new investigation was required of this area. We therefore prepared a spreadsheet

listing the broad spectrum of cards found-to-date in order to draw inferences and better

understand the significance of OVERPRINTS. Remarkably, when viewed this way, the cards do

tell their own story. We evolved a new scenario to match the facts and are now happy to present

our research.

During the decade of the 1890’s, the colored viewcard was developed and quickly became an

immediate favorite of Americans. It was probably adopted from the already tried and proven

German Gruss Aus (greetings from) style which featured local views. We note the many multiple

views on single cards which are common on the German cards and particularly the large

American series of 170 postcards produced by the American Souvenir Card Company in 1897.

The closing 2 1/2 years of the Pioneer Postcard period, from 1896 to June 30, 1898, was filled

with bustling activity by innovative publishers who produced some wonderful works. There

was a competitive quality to their work and they frantically tried to outdo each other. In their

search for more business, they were receptive to new ideas and approaches. They worked

closely with the consumers of their products and when dealing with businesses that wanted

new ways to advance their business, a good match was found.

                                                            The Major Thesis of Overprinting

The popular new brightly colored view cards were overprinted with customized advertising

or specialized messages and then distributed as FREE POSTCARDS to their customers

(similar to our present day distribution of rack cards). Publishers and printers worked with

businessmen to produce this new form of advertising. This practice offered the dual value

of being seen by both their customer AND the receiver of the postcard.

We define an overprint as a postcard that was reprinted or stamped with either advertising

or greetings. The overprint did not usually cover any images of the original card but was

usually printed in some of the blank spaces of the original postcard.

The city with the largest number of overprints is no surprise. New York City earned that

distinction. The overprints were made in 2 different ways: by the original publisher/printer,

or by the advertiser who sometimes applied the ad with a crude rubber stamp. There are

some examples of both methods of overprinting on a single postcard.

                                                                    Technical issues:

We found considerable confusion about different colored varieties, different backs,

additional printing, different text with the same images, different sized card stock, and

printing errors on these postcards. We found one printer’s notation indicating the run

of their straight advertising postcard from Noroton Emery Wheel Co. in Worcester , MA.

They printed 1000 cards! This confirms our earlier suggestion about the reason for the

limited quantities of Pioneer postcards available in today’s market. There were very

few printed. The larger publishers (American Souvenir Card Co., American Souvenir

Co., Herman Kohle, E. C. Kropp, and Arthur Livingston) saw financial advantages in the

Overprint business by producing larger runs and then selling their excess viewcards

with Overprints, to businesses willing to buy them. The most frequent of these were

local restaurants (hence our belief that the cards were distributed free). Smaller

publishers followed by also selling Overprinted postcards.

    Data Base of Overprinted Business Advertising on View/Topical Postcards

PAGE :20
Postcard : C. M. Goodsell series. New P#2109
New Postcard from series found,  Man stealing a fish from fisherman
Submitted by: Robert Toal on 09/05/08

PAGE :106
Postcard : American Souvenir Co. series P#13313a
New ADVERTISING OVERPRINT (printed type) from A. Shuman & Co.
Submitted by: Dan Friedman on 04/07/04

PAGE :106
Postcard : American Souvenir Co. series P#13310a
New ADVERTISING OVERPRINT (printed type) on Back
Submitted by: Dan Friedman on 01/29/06

PAGE :108
Postcard : Kreh series P#13555-P#13563
New ADVERTIING OVERPRINT(rubber stamped type)
Published by Theodore Kreh
Submitted by:Dan Friedman on 12/21/04

PAGE :108
Postcard : Kreh series P#13555c-P#13563c
New Overprint (two ADVERTISING OVERPRINTS printed and rubber stamp type) published by Theodore Kreh
Submitted by:Dan Friedman on 12/21/04

PAGE :108
Postcard : Kreh series P#13555-P#13563
New ADVERTISING OVERPRINT found with advertisement in Russian
Submitted by:Dan Friedman on 12/21/04

PAGE :110
Postcard : Lowey series P#13810-P#13826 (Not previously known with overprints)
New ADVERTISING OVERPRINT found  from Terrace Garden
Submitted by:Dan Friedman on 12/21/03 and 8/10/06

and New ADVERTISING OVERPRINT

PAGE :110
Postcard : Lowey series P#13810-P#13826 (Not previously known with overprints)
New ADVERTISING OVERPRINT found  from NORDEUTSCHER
Submitted by:Dan Friedman on 12/21/03

PAGE :110
Postcard : Philadelphia Press series P#13850-P#13856 (Not previously known with overprints)
New ADVERTISING OVERPRINT found  from Philadelphia Caramel Company
Submitted by:Dan Friedman on 4/18/07

PAGE :110
Postcard : Rost series P#13860-P#13877
New ADVERTISING OVERPRINT found  from Lindau & Co.
Submitted by:Dan Friedman on 12/21/03

PAGE 138 - 141

The following items are incorrect due to  a data base error and should be

removed from the Exposition pages, as recommended by Kenneth Wukasch,

reknowned specialist on Columbian postcards. Remove items: P#18025 (page 138),

P#18036 (page 139), P#18038-18049 (page 140), P#18050-18062 (page 141)

PAGE 185

NEW PUBLISHER FOUND

The Automatic Postal Card and Stamp Machine Co. of 22 Hawley Street, Boston, MA published two postcards of

Mount Washington, NH. which are illustrated below. It is likely that they were published prior to September 1, 1895

(according to the handwritten date found on one of the postcards)

They are both formatted as innovative Folded Letter Type postcards, never reported previously.

Note that the same image with the same border was published by Columbia Engraving Company.

It is likely that Automatic Postal sold their business or the rights to the postcards to the Columbia

Engraving Company that went on to produce a fair number of postcards.

It is gratifying that we have found a second postcard from this same publisher. It is titled

The Summit House from Mt. Washington, N.H. and shows the Summit House with an inset of

the Mt. Washington Signal Station in Winter.

PAGE : 194
Postcard : NEW FIND of variation postcard similar to  13383 by Chisholm Brothers.

Set 2 Mt Washington from Jackson,

Silver Cascade, Fabayan House. New number 13389 Found on UX 10

Submitted by Ron Playle, July 2007

PAGE : 202
Postcard : NEW FIND of rare card from a new publisher, L. Hogemann, Del. Unusual because                                                                                                                                          it is printed in 2 colors (yellow and blue on a UX12 back
Assigned P# 13440
Submitted by: Omar on 4/14/07

PAGE : 203
Postcard : Hollister # 23, The Speedway and Washington Bridge, N.Y.
Assigned P# 13473
Submitted by: Kyle Jolliffe of Toronto, CANADA on 12/21/03

Postcard : Hollister # 9, The Terrace, Central Park, N.Y..
Assigned P# 13474
Submitted by: Dan Friedman on 12/21/04

PAGE 205

Albert Kayser type Greetings from San Francisco, CA                                                                                                                                                                        Advertising Postcard from San Francisco, CA  found on UX12 back
Assigned P# 13502

PAGE 205

New Albert Kayser Large sized card  with Mailing Card back                                                                                                                                                                                                                                      

With ADVERTISING OVERPRINT from L. Lebenbaum & Co.
Submitted by: Dan Friedman on 04/07/05

PAGE : 205
2 New Postcard s published by Albert Kayser    Submitted by: Robert Toal 12/15/2007

Greetings From Monterey (5 views) including DelMonte Hotel from Oakland Journal.  Assigned P# 13502                   
Greetings From Yosemite Valley (8 views) including Looking Up Yosemite Valley from Oakland Journal                                                                                                                                                                                                                                                                     Assigned P#13503

PAGE :225
Postcard : Kropp Set Eight -Miscellaneous New P#13676 (a panoramic triple card)
New "View of Franklin, Pa.
Submitted by:Dan Friedman on 9/8/08

PAGE 230                                                                                                                                                                                                                                                         

Postcard: Livingston "Summit of Pikes Peak COLORADO                                                                                                                                                             

Assigned P#13753                                                                                                                                                                                                                 

          Submitted by Dan Friedman on 9/26/04

PAGE 237

New Ed Lowey standard sized postcard  with Mailing Card back identified as Lowey's                     

With Multiviews, Flowers, and Elaborate Borders in Sepia
Submitted by: Dan Friedman on 04/07/05

PAGE 241
New postcard found published by Rost in this Greater New York series

The new image shows the George Washington Statue,  a Steinway piano, and an unnamed city street.

It has been is found with a Mail Card back and with a Governmental Postal Back. Both are rare

with a market value of approx. $250 each

 
Submitted by: Dan Friedman on 4/18/07

PAGE 268

ADD to cities with WIRTH Folder views of the United States:

P#14071 Mail Souvenir Card - Souvenir of Washington, D.C. (added by D. Friedman on 9/26/04)

P#14073 Mail Souvenir Card - Souvenir of St. Paul, MN (added by Robert Toal 11/5/06)

P#14072 Mail Souvenir Card - Souvenir of Niagara Falls, NY (added by Omar  4/25/07

P#14074 Mail Souvenir Card - Souvenir of North Adams, MA (added by D. Friedman on 10/4/08)

P#14076Mail Souvenir Card - Souvenir of Baltimore, MD (added by D. Friedman on 10/4/08)

P#14077 Mail Souvenir Card - Souvenir of Duluth, MN (added by D. Friedman on 10/4/08)

P#14078 Mail Souvenir Card - Souvenir of Milwaukee, MN (added by D. Friedman on 10/4/08)

P#14079 Mail Souvenir Card - Souvenir of Toledo, OH (added by Robert Toal 10/8/08)

P#14080 Mail Souvenir Card - Souvenir of Denver, CO (added by Robert Toal 10/8/08)

P#14081 Mail Souvenir Card - Souvenir of  Minneapolis, MN (added by Robert Toal 10/8/08)

P#14082 Mail Souvenir Card - Souvenir of Bangor, ME (added by Robert Toal 10/8/08)

PAGE 270

ADD to New ADVERTISING OVERPRINT varieties found on Worcester Litho Co postcard:

Submitted by:Ed Hogan on 12/07/07

PAGE 271

New Anonymous standard sized printed card  on X14 Postal back                                                                                                                                                                                                           

With V Showing view of a probable Baptism Celebration outside of a Church
in Cordova, Alaska                    Submitted by: Dan Friedman on 01/29/06

PAGE 271

A Postcard similar to P#14095 has been found on a UX10 back and dated 1893. It is titled                                                                                                     

Summit of Pikes Peak.

PAGE 272

Three New Postcards found from the set, Greetings From The Sunny South. Note that Souvenir Card

backs may be Blue or Black. PMC backs are not pioneers.

(above) Florida Plaza and Slave market; St. Augustine, Florida

(above) Hotel Ponce De Leon; St. Augustine, Florida

(above) Ponce De Leon Court; St. Augustine, Florida

PAGE 276

Postcard: Greetings from Baltimore                                                                                                                                                                                                   

Assigned P#19261                 

Submitted by Dan Friedman on 9/26/04

PAGE 276

Postcard: Greetings from Baltimore, MD

Assigned P#19262       

Submitted by Dan Friedman on 2/13/07

This is a "one of a kind" find of an early Chromolith with cancel dated Oct 25, 1897

Value is approx $525

PAGE 276

Postcard: Greetings from Baltimore, MD

Assigned P#19263      

Submitted by Bob Toal on 2/13/07

This is a "one of a kind" find of an early Chromolith with Advertising

for Imported German Cocoa & Chocolate, cancel dated Dec 9, 1897

Value is approx $400

PAGE : 276

Postcard Bridgeton, NJ (Downtown view)
Assigned P# 19276
Submitted by: Dan Friedman on 1/4/04

Page 277

Private Postcard from Buffalo NY

Assigned P# 14191

Submitted by: Omar@espol.com

PAGE 278

Postcard: Private Postcard from George Borgfeldt & Co. of NYC

Back: Mail Card design in the style used by Publisher, Ed Lowey of NY

and the Standard Postal Souvenir Card Co

Assigned P#19268     

Submitted by Bob Toal on 10/06/08

PAGE 280

A new Anonymous SERIES of New York City Postcards has been found with UX12 backs.                                                                                               

Two Known at Card Images are black and white or sepia prints of photographs.

In addition to P#19305 of the Sub Treasury building  and

P#19306 of the Post Office building  we have found 

P#19307 of New York Harbor (shown below) and                      

P#19308 of the Museum of Natural History (shown below)                      

Submitted by Dan Friedman on 8/10/07

and Grand Central Station

Submitted by Omar on 4/25/07

PAGE 282

A new Anonymous series of New York City Postcards has been found with UX6 backs.                                                                                                Two Known at present: Statue of Liberty AND New YorkPost-Office.                        Submitted by Dan Friedman on 9/26/04

 PAGE 283

Postcard from Philadelphia, PA (3 views) on UX12 back
Assigned P# 14301
Submitted by: Dan Friedman on 12/4/04

and another NEW FIND from Philadelphia, PA

Postcard from Philadelphia, PA: Greetings from Sangerfest (Song Festival) on UX12 back
Assigned P# 14302
Submitted by: Dan Friedman on 10/4/05

To send Email: dan@classicards.com